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Muc-Off presents Muc-Off Vice - Featuring Ben Deakin A.K.A. The Deakinator

Muc-Off presents Muc-Off Vice - Featuring Ben Deakin A.K.A. The Deakinator

Muc-Off, the leading bike and athlete performance brand, presents latest video Muc-Off Vice starring MTB racer Ben Deakin.

Based on the pristine beaches of Sandbanks in Dorset, this could be one of Muc-Off’s best videos ever – with no discernible plot or actual riding.

Detective Deaks is an urban legend. An ex-marine moulded by a military background from the deserts of Afghanistan, after getting shot in the foot, Deaks found a new calling. Keeping his home turf free from crime, by ANY means necessary.

To the untrained eye, Deaks looks like any other suave dude. But the pristine white suit and charismatic smile is just a ruse. To keep the criminals guessing, Deaks goes undercover as an MTB thrasher.

Complete with Tom Selleck ‘tache, this is the perfect introduction to the Deakinator’s 2019 signature helmet and customer DMR DH bike.

This ain’t Miami pal. This is Dorset.

Watch the video today at:

To celebrate Deakin’s new wheels and lid, channel your inner 80’s style with the exclusive launch of the Muc-Off Vice t-shirt; available to buy online at:

Inspired by everyone’s favourite detective show, but with the all-important Muc-Off twist, it’s time to don your aviators, whip out those flared white chinos and mix yourself a fresh Pina Colada with a Vice tee.

Everyone needs a vice. Make it Muc-Off Vice.

Download Press Release

For more information, please contact

Concept Office Park, 

Innovation Close, 
BH12 4QT


Notes to Editor:

For images and further information, contact +44 1202 307790 or email
Find out more about Muc-Off at:

About Muc-Off:

Back in 1991 Rex and Marilyn Trimnell got things started with X-Lite UK. After designing and manufacturing the world’s first twin crown bicycle fork, Rex created a perfectly pink spray to clean his kit. To make a long story short, Rex’s cleaner was the best thing since sliced bread, and it wasn’t long before word got out and Muc-Off was born.

Fast-forward to now and Muc-Off is now the go-to brand for top riders. And, in case you haven’t noticed, they do a bit more than our original pink cleaner these days.

See the full range at:

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