Bikes, beers and bratwurst; what a combo! And one that happens once a year for the Muc-Off team in a little place with a big name: Friedrichschafen!
Eurobike 2019 was a week to remember and here’s why…
Feature image and above: Stephan Peters Design
We previewed our expanded tubeless range!
The tubeless revolution has well and truly arrived, and we’re stoked to be at the forefront, creating user-friendly solutions to help all types of cyclists make the switch or maintain their tubeless set-up! Eurobike was the first time we previewed our soon-to-launch expanded tubeless range and we were stoked to see the reaction to the new products within the range! For more info on the tubeless range, click here.
People went ‘wild’ over our 3 custom-painted bikes!
To celebrate our 25 Year Anniversary which takes place in November, we thought we’d kick off the celebrations early with 3 custom bikes, designed in-house and painted by our friends at Image Design Custom. We had a Yeti SB6 with Eagle AXS and Spengle Carbon wheels for our loam-shredding fans, Cervelo S5 with SRAM Red AXS for the tarmac-lovers and an Early Rider Trail 14 for the cool kids.
Our Custom Cervelo S5, complete with its SRAM's 12 speed Red eTap AXS groupset and perfectly finished with our pink Tubeless Valve, attracted a lot of attention from our road lovers.
On the flip side, it was this Custom Yeti SB6, adorned with those epic custom Spengle Carbon wheels and SRAM Eagle AXS groupset, that captured our gnar shredders' imagination.
But why pink leopard print?
Everyone knows that pink leopard print is the new black. Aside from that, the pink leopard print fits in with packaging design of some of our new tubeless range. We first used it on Transition//Muc-Off rider Kaos Seagrave’s helmet earlier this year and the creative team at Muc-Off liked it so much that they began using it for other design projects including these bikes.
It's official, we are Germany’s favourite bike cleaning and care brand!
We had a special delivery on the Friday at the Show from our friends Delius Klasing Verlag – the publishing house for Tour, Bike and EMTB Magazines. We had been nominated, shortlisted and then voted by thousands of readers as the best Bike Cleaning and Care Brand!
Thanks to everyone who was there and popped by the stand to check out our new products - until next year, aufwiedersehen Eurobike!