Things have got real. We’ve seen the floods, fires and extinctions. The documentaries, the stats and the stories. There’s only one planet, so we’ve got to protect it while we can and preserve it for future generations. There’s no more time for talk, only action.
As of July 2021, we’ve saved over 94 tonnes of plastic – and we aren’t going to stop there. We’re currently figuring out a new, bigger and better target to make us greener than ever, to protect our playground for future shredders. Below you can see our three key areas of focus; product initiatives, services and partnerships. We aim to be completely transparent by not only outlining what we are doing well, but also what we could do better, and how we plan to get there.
Our mission has always been continuous improvement for everything we create, we love the planet we ride on and are driven to protect it for futures riders! We’ve always believed in making our products as sustainable and kind to the planet as possible with an ongoing commitment to always improve. For 2020 and beyond we’ve created ‘Project Green’ a focus which will never be finished and commitment to deliver a multitude of improvements across our business. A simple focus to protect the playground we ride in.
Muc-Off have teamed up with Trash Free Trails in support of their new ‘Autumn Litter Watch Live’ project, to take place at trails across the world this November. Trash Free Trails is an environmental non-profit organisation, with a mission to reduce litter on our trails and wild places by 75% by 2025 and re-connect people to nature by empowering community led trail stewardship.