PERFORMANCE HUB

Every aspect analysed. Every efficiency optimised. Every advantage maximised.

Because when every second counts, every detail matters.

OUR PERFORMANCE RANGE

LUDICROUS AF

The World's Fastest Race Lube

L.O.P.S

The Next Generation Of Precision Shifting

OUR LUBE DEVELOPMENT STORY

LUDICROUS TECH

10 GRAND TOUR WINS

Drivetrain dominance at the highest level of professional cycling

SEVEN FIGURE INVESTMENT

Meet the team & equipment behind our world-class R&D facility

MEET THE MACHINES

Learn how state-of-the-art machinery changed the lube game

A HISTORY OF INNOVATION & PERFORMANCE