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Daytona Bike Week is the ultimate celebration of everything motorcycle, and we were stoked to dive headfirst into the madness. Riders, rebels, and brands from all corners of the globe came together, and we got to experience it all up close and personal at the legendary Daytona International Speedway. From custom cruisers to high-performance baggers, this is the rally for any V-Twin shredder worth their salt. This year? It did not disappoint. We and our crew walked away with memories that'll last a lifetime. So buckle up and check out what went down during our wild ride in Daytona!
We’re not just about making top-tier badass products that keep bikes running clean and mean—we’re about connecting with the motorcycle community, throwing down with fellow riders, and giving back to the culture that keeps us going. Daytona was the perfect place to do all of that.
The first Saturday of Bike Week, Daytona Speedway hosted the 8th round of the 2025 AMA Supercross Championship. This gave us the chance to catch up with our badass sponsored team, Muc-Off FXR Club MX, and let’s just say, it was electric. We got an insider look at their race prep, we captured some epic content, and watched our crew rip it up on the track.
In true Muc-Off fashion, our team brought an unmatched level of energy to our booth which quickly became a must-stop destination for riders all week. We threw in a FREE bike clean, let people test out our gear, dropped some expert bike care tips, and sent ‘em home with a goodie bag packed with swag.
We were amped to see riders' jaws hit the floor as we demonstrated how our cleaning products could take their bikes from grimy to gleaming in no time. It was like magic, but real.
All week long, we had some killer motorcycles rolling through our booth, each one getting the Muc-Off shine treatment. We put three jaw-dropping bikes up on our Instagram stories, each gunning for the title of “Bike of the Week.” It was a close race, but the winner—with 40% of the votes—was a beast of a Custom Big Wheel! Head to our Instagram highlights to see this thing in all its glory.
Muc-Off’s commitment to performance, innovation, and building a real connection with riders left a serious mark on Daytona. The energy, the passion, and the pure excitement we felt throughout the event were next-level. Missed us this year? Don’t sweat it—we’ll be back, bigger, louder, and badder than ever!
