Yep, way back in 1991 Rex and Marilyn Trimnell got things started with X-Lite UK, designing and manufacturing the world’s first twin crown bicycle fork and the world’s lightest bar ends. But that wasn’t enough for Rex. As a man obsessed with detail, he was constantly frustrated at how long it took him to wash his bike. Rex set about understanding surfactant technologies and created a perfectly pink cleaner to care for his kit.