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POOLE 09.15.2025 — Muc-Off, the global leader in bike care and performance products, today announced an exclusive U.S. distribution partnership with Quality Bicycle Products (Q), beginning January 1, 2026.
Through this partnership with North America’s largest and most accessible bicycle distributor, independent retailers will gain expanded access to Muc-Off’s full range of award-winning cleaners, lubricants, tubeless solutions, and performance products.
By January 1, Q will expand its Muc-Off assortment and inventory across its four U.S. distribution centers, ensuring reliable, just-in-time availability as the sole source for the complete Muc-Off line.
“In partnership with Q, we’re excited to grow the bike care category with shops committed to fully serving their customers and the bikes they ride,” said Alex Trimnell, CEO and Owner of Muc-Off. “For decades, Q has delivered unmatched service, reliability, and efficiency. Together we’ll help more retailers and riders prioritise bike care as an essential part of the cycling experience.”
Muc-Off will showcase its latest innovations at the Quality Bicycle Products Frostbike event from February 26-28, 2026, where retailers can explore new opportunities to grow their businesses.
“We’re honored to expand our partnership with Muc-Off,” said Bill Schouman, VP of Sales at Q. “Its premium products set the standard for performance and consumer demand. Together, we’re helping independent retailers elevate their business through bike care.”
Muc-Off’s current U.S. distribution partnerships — including those with HLC, Coast 2 Coast, Trek, BTI, and Hans Johnsen—will continue through December 31, 2025. Muc-Off and Q are working closely to ensure a seamless transition, and Muc-Off extends sincere gratitude to these partners for their role in building the brand in North America.
Retailers with a Q account can access the growing Muc-Off lineup at QBP.com. Retailers interested in opening an account with QPB can apply at qbp.com/doing-business-with-q
For more on Muc-Off’s pro-grade products and services, visit muc-off.com.
PRESS CONTACT
Steve Fearn, Communications Director.
T +44779 547 3002 E sf@muc-off.com
ABOUT MUC-OFF:
Back in 1991 Rex and Marilyn Trimnell got things started with X-Lite UK. After designing and manufacturing the world’s first twin crown bicycle fork, Rex created a perfectly pink spray to clean his kit. To cut a long story short, Rex’s cleaner was the best thing since sliced bread, and it wasn’t long before word got out and Muc-Off was born.
Fast-forward to now and Muc-Off is the go-to brand for top riders. And, in case you haven’t noticed, we do a bit more than our original pink cleaner these days.
See the full range at: www.muc-off.com
ABOUT QBP / Quality Bicycle Products:
Quality Bicycle Products works to advance the experience of bicycling for the wellbeing of people and the planet. From developing proprietary bicycle and accessory brands, to distributing the industry’s most comprehensive portfolio of top brands and products, to championing advocacy that increases ridership, Q connects retailers, suppliers, partners, and riders. With distribution centers in Minnesota, Pennsylvania, Nevada, Colorado, Vancouver, and Toronto, Q serves more than 5,500 independent retailers in the U.S. and Canada. As a certified B Corporation, Q has been a trusted business partner and employer for more than 40 years.
