POOLE 06.29.2023, FOR IMMEDIATE RELEASE — Muc-Off, the global leaders in bicycle and motorcycle care, have launched an exciting new product which allows riders to stealthily keep tabs on their motorbike.


Their new Secure AirTag™ Holder for Powersports is the latest in a long line of innovations from Muc-Off, geared at improving rider security. This new piece of kit gives the user peace of mind that they know exactly where their pride and joy is at all times.



Designed for use with an Apple AirTag™ (not included) the holder offers a stealthy solution for riders to securely attach the tag to their motorbike, UTV, ATV, quadbike, or even a car. The AirTag™ functions by enabling users to track any item through their phone using the Find My™ app. Once activated, the connected item appears on the radar within the app, simplifying the process of locating a vehicle to a quick glance at the map.


The design consists of a two-part frame and clamp crafted from a heat-resistant polymer and aircraft-grade 6061 aluminum which provides a secure enclosure for the AirTag™. It also includes four silicone clamp grip sizes to accommodate various wires and cables, allowing it to be discreetly tucked away under the seat, in the engine bay, or behind the fairings, ensuring it remains hidden from prying eyes. For added security, it comes equipped with security Torx screws, a security key, and a lockable clamp, ensuring the tag stays firmly in place.



A survey undertaken by the National Crime Intelligence Service (NCIS) based on the latest police figures on vehicle crime has revealed that £3 million worth of motorbikes are stolen from UK streets every month, and 80% of those thefts happen at the owner’s own property. Shockingly, more motorbikes are stolen in the UK than are bought new, and it takes on average just 20 seconds to steal a motorcycle worth £10,000*. Across the Atlantic in the United States a motorbike is stolen every ten minutes**, with 60% never being recovered***. All of this makes motorcycle security of paramount importance, particularly security which is hard to spot and difficult for thieves to remove.



Historically, Powersports tracking devices have been cumbersome, expensive to buy and fit, and often require a subscription commitment. By comparison, when coupled with an Apple AirTag™ the Muc-Off Secure AirTag™ Holder for Powersports is a highly affordable solution for riders who want advanced security for their motorbikes and is another demonstration of Muc-Off’s ongoing commitment to delivering innovative, user-friendly, and cost-effective solutions that enhance rider's experiences.

"We’re committed to making motorcycle ownership as fun and easy as it can be, and what could be less fun than your bike being stolen! Motorbikes have always, and will always be, an attractive target for thieves, so technologies like the Apple AirTag™ can be a great defense. Our Secure Tag Holder for bicycles has been hugely successful, so we’re stoked to be bringing everything we’ve learned throughout the development process to this new motorcycle-specific version. We will continue to embrace emerging technologies to enhance every rider experience, as we continue our exciting program of innovation in the future." – Alex Trimnell, CEO at Muc-Off.

Priced at £50 / €60 / $59.99, the Muc-Off Secure AirTag™ Holder for Powersports is available now directly from the Muc-Off global dealer network, select e-retailers, and direct from www.muc-off.com.






Steve Fearn, Senior Marketing Communications Manager.

T +44779 547 3002 E sf@muc-off.com 



Back in 1991 Rex and Marilyn Trimnell got things started with X-Lite UK. After designing and manufacturing the world’s first twin crown bicycle fork, Rex created a perfectly pink spray to clean his kit. To cut a long story short, Rex’s cleaner was the best thing since sliced bread, and it wasn’t long before word got out and Muc-Off was born.

Fast-forward to now and Muc-Off is the go-to brand for top riders. And, in case you haven’t noticed, we do a bit more than our original pink cleaner these days.

See the full range at: www.muc-off.com