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***STRICTLY UNDER EMBARGO UNTIL APRIL 1st 00:00 BST***
POOLE 03.30.2023 — Having conquered the world of chain lube, Muc-Off, the global leaders in bicycle and motorcycle care and performance is proud to announce that it’s extending its offering from the shed to the bed, with the launch of Muc-Off Sex Lube.
In a recent consumer study, Muc-Off asked its fans which products they’d like the brand to develop next. Sex Lube was the most popular suggestion. The Digital Marketing Team also discovered that the third most popular Google branded search term was ‘Can I use Muc-Off lube for more than just my bike?’. These insights prompted the appointment of a new crack team of sexologists who set about producing a lube designed to withstand the demands of the most intense sexual encounters, whether riding solo, with a partner, or even as part of a group.
Borrowing technology from its high-performance chain lubes such as the world-renowned Ludicrous AF, this new Sex Lube has been formulated to deliver ultra-smooth, long-lasting, and repeatable results. The unique formula facilitates self-lubricating capabilities which optimizes friction levels and reduces power loss, whilst the high-pressure additives provide unrivalled durability in dry, moist, and fully wet conditions.
“We worked long and hard to develop a deep penetrating lubricant that fills that sweet spot between smoothness and abrasion. With our bicycle lubes the target is to hit zero friction, but following round, after round, after round of internal tests, we found friction to be vital in achieving a satisfactory outcome.” Head of Product Development, Muc-Off.
Muc-Off used a dermatologically adapted version of their in-house tribometer during development, with the key findings being supported by independent testing bodies. According to the development team however, it was the real-world testing which proved to be the most conclusive, hence their need to clock-up thousands of hours of in-depth research, in a range of locations and positions, often pulling all-nighters in the process.
Muc-Off Sex Lube will be a limited edition, and whether it’s coming soon is in the hands of riders who are being asked to register their interest. Muc-Off have confirmed that if enough customers want it, they’ll make it, so hit the link to get Sex Lube sliding into production soon: muc-off.com/pages/sexlube
DOWNLOAD PRESS RELEASE AND ASSETS
PRESS CONTACT
Steve Fearn, Senior Marketing Communications Manager.
T +44779 547 3002 E sf@muc-off.com
ABOUT MUC-OFF:
Back in 1991 Rex and Marilyn Trimnell got things started with X-Lite UK. After designing and manufacturing the world’s first twin crown bicycle fork, Rex created a perfectly pink spray to clean his kit. To cut a long story short, Rex’s cleaner was the best thing since sliced bread, and it wasn’t long before word got out and Muc-Off was born.
Fast-forward to now and Muc-Off is the go-to brand for top riders. And, in case you haven’t noticed, we do a bit more than our original pink cleaner these days.
See the full range at: www.muc-off.com
